Hytrol Wins Eight Awards at 2024 American Advertising Awards

JONESBORO, Ark.—Hytrol Conveyor Company, Inc. was recognized at the 2024 American Advertising Awards (ADDY) Gala on Friday, February 23. The event was held at the Cooper Alumni Center and hosted by the Northeast Arkansas chapter of the American Advertising Federation (AAF).  

Hytrol’s marketing team took home eight different recognitions for their submitted pieces. The company received three Gold ADDYs, three Silver ADDYs and one honorable mention. The team was also chosen for the Judges’ Choice Award for their redesign of the Hytrol website. Submissions included commercials, online videos, posters, and art installations published by the team in 2023. The gold award-winning submissions will advance automatically to the AAF district competition to compete with work from Texas, Oklahoma and Louisiana.

“This kind of recognition for the team is well-earned,” said Director of Marketing Paige Phillips. “At the end of the day, they do valuable work with the goal of supporting Hytrol with professional and effective marketing. I am proud to be associated with a team of such tremendous professionals, and proud to be at a company whose leadership trusts and supports us.” 

The professional American Advertising Awards is the advertising industry’s largest competition, attracting more than 25,000 entries each year. The competition is three-tiered, going from local to district to national. Marketing professionals and agencies from around the region submit advertising work across a myriad of categories to be evaluated by industry advertising experts. Judges for the NEA awards were chosen from outside the marketplace, and entries for the local competition spanned the entire state of Arkansas. 

Bob West, Hytrol’s Chief Compliance Officer said, “This is a very talented marketing team. The pride and enjoyment they take in their work is contagious, and I’m very glad they’re receiving this much-deserved recognition.”

The Hytrol Marketing Department is led by Director of Marketing Paige Phillips and is comprised of Brand Facilitator Shelby Madden, Marketing Facilitator Aaron Reddick, Multimedia Specialist Trystan Dorton, Public Relations Specialist Robyn Garrett, Marketing Coordinator Jami Pate, and Corporate Communication Specialist David Wofford.

The Hytrol advertising pieces that received recognition are as follows: 

Judges’ Choice/Gold – Hytrol Website Redesign (Online/Interactive Websites) – Hytrol Marketing Team

Gold – Unplug Direct Mailer (Marketing Direct Mail) – Shelby Madden, Trystan Dorton and Jami Pate

Gold – Self-Care Direct Send Campaign (Marketing Direct Mail) – Shelby Madden, Trystan Dorton, Robyn Garret and Jami Pate

Silver – Unplug Illustrations (Visual Illustrations-Series) – Trystan Dorton and Shelby Madden

Silver – Hytrol Supports the Arts (Corporate Social Responsibility Film) – Trystan Dorton 

Silver – Employee Spotlight Video Series (Online/Interactive Social Media) – David Wofford, Trystan Dorton and Shelby Madden

Honorable Mention – Sortation Whitepaper (Blogs & Digital Publications) – Robyn Garrett, Aaron Reddick and Trystan Dorton

About AAF: 

The American Advertising Federation is made up of the nation’s leading advertisers, agencies, and media companies across the country. The organization has a national network of more than 150 local clubs representing 30,000 advertising professionals; and more than 170 college chapters with 4,000 student members. 

About Hytrol: 

Hytrol Conveyor Company Inc. is a world leader in the design and manufacturing of material handling systems for a variety of industries. Since its founding, the company has been dedicated to pushing forward the material handling industry. Hytrol is the largest conveyor manufacturer in the United States. It designs, develops, and delivers the most advanced material handling systems and includes a network of more than 100 independent businesses worldwide. For more information on Hytrol, visit hytrol.com.