Our Leadership

Hytrol has been led by a group of outstanding leaders in its history, and that continues today with our senior management team. These individuals work tirelessly to provide a strong, stable future for each of our employees, partners, and customers.

David Peacock

President

As our president, David oversees the strategic direction and day-to-day operations of Hytrol. He joined the company in 2014 and has focused on continuing the culture and heritage that drives Hytrol’s performance. With a dynamic leadership style and progressive experience in the manufacturing sector, David provides the tactical knowledge to guide our growth.

David graduated with a Bachelor’s Degree from The Citadel and a Master’s Degree from Webster University. He served 12 years in the Marine Corps from 1984 to 1996 and departed with the rank of Captain before spending over 20 more years in manufacturing positions.

Outside of work, David spends as much time as he can in the outdoors elk hunting, cycling, and beekeeping. He lives with his wife, Amye, in Jonesboro.

Steve Dunlevy

Chief Operating Officer

Steve joined Hytrol in 2021 with over 25 years of experience in manufacturing leadership roles. He earned his bachelor’s in mathematics from the University of Kentucky and his master’s in strategic leadership from Mountain State University.

Steve oversees Hytrol’s manufacturing operations at both of our facilities.

A native Kentuckian, Steve enjoys fishing, hiking, and traveling.

DANIEL MCADOO

Chief Financial Officer

Daniel is Hytrol’s chief financial officer and is responsible for managing all accounting and finance operations. He joined Hytrol in 2019 after three years at Big River Steel.

He earned his bachelor’s in accounting/finance from the John Massey School of Business at Southeastern Oklahoma State University and his master’s in business administration from Arkansas State University. Before joining Big River Steel, Daniel was a controller at Douglas/Quikut from 2010-16. He worked for The Scott Fetzer Company from 2002-10 in various manufacturing, accounting, and finance roles.

A native of Mobile, Ala., he enjoys woodworking, fishing, marksmanship and spending time with his wife and daughter.

Melody Playford

Melody Playford

Chief Information Officer

Melody joined Hytrol in 2021 and has over 20 years of experience in technology as well as project and product leadership. Her work experience includes positions in healthcare, retail, high tech, consumer goods, and manufacturing.

Melody creates the business models necessary for Hytrol’s continued growth by leveraging technology to make the company more efficient, effective, and profitable.

A native of Winters in western Sacramento Valley, she enjoys the outdoors, hiking, furniture restoration, and genealogy.

Phillip Poston

Phillip Poston

Chief Development Officer

Phillip joined Hytrol in 1999 and has held several positions with the company including managerial and director-level leadership roles.

Among his responsibilities as CDO, Phillip oversees Hytrol’s employee development, is responsible for strategic planning efforts, and cultivates community and academic engagement in Jonesboro and Fort Smith.

Phillip enjoys learning about the latest gadgets and technology along with photography and running.

Orlando sellers, Ph.d., MBA

Chief Technology Officer

Orlando joined Hytrol in 2022 and has over 23 years of experience, a Ph.D. in Mechanical Engineering, and a Master of Business Administration.

In his role, Orlando is responsible for all aspects of engineering at Hytrol, including engineered to order, performance engineering, controls engineering, and research and development.

When not in the office, Orlando enjoys golfing, fishing, and a good spinning class.

Mitch Smith

Chief Revenue Officer

Mitch joined Hytrol in 2016 after being an integrator for 23 years, serving in capacities of Inside Sales Engineer, Design Engineer, Project Manager, Branch Manager, Regional Manager, and Vice President for Bastian Solutions, also serving on the Board of Directors for the company. At Hytrol, he oversees business development, central planning, and integrator services. Mitch is also an active participant with several industry organizations, such as the Council for Supply Chain Management Professionals (CSCMP), MHI, MHEDA, CEMA.

Outside of Hytrol, Mitch is a sports enthusiast and enjoys following his favorite players. He also enjoys tackling a variety of home improvement projects, spending time with his family and traveling to new places around the world.

BOB WEST

Chief Compliance Officer

Bob joined Hytrol in 1994, and since then he’s served in numerous positions, including stints in International Operations, Distributor Development, Stockyard Operations, and Business Operations. As Chief Compliance Officer, Bob oversees many of the company's corporate interests as well as the internal functions that make Hytrol what it is for employees today.

Bob enjoys motorcycling, hiking, scuba diving, and golfing in his spare time.

OUR FOUNDER

Tom Loberg founded Hytrol in 1947, setting the foundation for Hytrol to become who we are today. Born in 1917, Tom grew up watching the manufacturing industry and developed his skillset as a draftsman and engineer. He designed his first conveyor, now called Old Number One, and the rest is history.

But Tom was more than a businessman—he was an entrepreneur, a husband to his wife Rigmor, a father to five children, a friend to those around him, and a pillar in his community. With his dedication to empathy, humility, gratitude, and faith, Tom made a difference in the lives of everyone around him. We continually work to keep this legacy alive.