JONESBORO, Ark. — Hytrol Conveyor Company has announced the promotion of Henri Forcella to Director of Key Accounts for Latin America, effective June 1.

Since joining Hytrol in 2022 as a project manager, Forcella has played a key role in expanding the company’s international business efforts, most recently serving as International Business Development Manager.

In his new role, Forcella will lead efforts to expand Hytrol’s presence across Latin America by developing strategic customer relationships, identifying new business opportunities and supporting Hytrol Integration Partners throughout South America.

Forcella said, “I’m very excited for the opportunity to continue growing Hytrol’s presence in Latin America while strengthening relationships with our integration partners, customers and stakeholders throughout the region.”

“This promotion recognizes Henri’s success at Hytrol and the valuable perspective he brings from his previous experience with one of Hytrol’s leading integration partners,” said Mitch Smith, Hytrol Chief Revenue Officer. “His background in project management and business development gives him a unique understanding of both our customers’ needs and our partners’ goals, positioning him to strengthen relationships and drive growth throughout Latin America.”

In addition to his expertise in material handling equipment, Forcella is an avid runner, participating in marathons around the world.

About Hytrol: 

Hytrol Conveyor Company Inc. is a world leader in the design and manufacturing of material handling systems for a variety of industries. Since its founding, the company has been dedicated to pushing forward the material handling industry. Hytrol is the largest conveyor manufacturer in the United States. It designs, develops, and delivers the most advanced material handling systems and includes a network of more than 100 independent businesses worldwide. For more information on Hytrol, visit hytrol.com.